Telstra:
Turning am Annual Conference into a Catalyst for Change

The Telstra Dealer Channel was holding it's annual conference with over 100 people from across their business. Amidst a sea of change and many product priorities, a scheduled conference workshop threatened to be another drifting talk-fest that raised expectations and diminished the commitment to follow through.

However, a few months on from the conference, the National Manager - Dealer Operations says this about the results...

"FAST Meetings provided the impetus to quickly and effectively focus on specific objectives which the team would resolve and which has ultimately delivered significant value to our business"

Jenny Heid - Telstra

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Meeting by Design

The effectiveness of the workshop arose out of the preparation and design work. Based on teleconference working meetings, a small committee defined the key challenges facing the team, and this gave a fix on a central theme, which was then built in to a detailed workshop process.

"The session gave our team the opportunity to discuss and prioritise the issues that were most important to our business, without FAST Meetings dictating what we should cover. Instead, they provided expertise in HOW we could best achieve our outcomes."

FAST Facilitation

The workshop provided maximum time for the delegates to interact, using small group discussions, and keeping the energy within the conference ballroom. Due to the diversity of ideas shared rapidly, the group were able to identify key solution areas and this allowed ample time to develop practical project ideas. By the conclusion of the program, non management leaders had volunteered to drive the projects forward, thus creating a new level of ownership for change that had not been seen before in the group

"The efficient, no nonsense process quickly identified our key issues and provided an excellent forum for brainstorming. As a result, the team agreed on several key projects to take back into the workplace."

Strategy into Action

The projects were followed up and given high status by the executive leader. This was possible because of the level of involvement and participation from amongst the team. 5 months on, and the projects have helped to create high levels of focus on bringing strategic products to market.

"Small project teams with a high degree of ownership and commitment to action quickly delivered tangible business outcomes.

In summary, this exercise has had a tremendous positive impact on our business, and we are very happy to recommend FAST Meetings"

Jenny Heid
National Manager Dealer Operations - Telstra

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