Avenue Capital Management:
Transforming a Traditional Conference Format & Agenda

Avenue Capital Management held it's annual conference for the past 5 years using a traditional, speaker based conference formula. Keen to create a more interactive, relevant and valuable program this year, the steering committee knew they wanted to break the mould, but didn't know where to start.

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Transforming the Design

Engaging FAST Meeting Co. early in the design process exposed the steering committee to new ways of thinking about the program. Over the course of 9 monthly meetings the committee opened up to a wide range of new program elements, dramatically reduced the number of speaker slots, increased the focus on take-home value for delegates, and found new ways of providing value to Sponsors.

A new conference experience

The delegate experience of the conference was dramatically different. The extent of networking and interactive sessions enabled stronger relationship building opportunities between delegates, and between Delegates and Planners. The layered program maintained strong interest and high attendance levels through the 3 days.

Two key note speakers delivered core content, and this was built on through workshop processes. Backyard Blitz identified key areas of back office improvement to be taken forward beyond the conference. A buddy process culminated in strong commitments made by individuals to business growth actions over a 3 month period.

Outcomes

Feedback following the conference showed high levels of satisfaction by delegates and strong follow through of commitments to change in their businesses.

"By changing the mould and working with a Professional Facilitation firm, we have achieved a signficant step up in the value we provided to delegates, and really raised the bar on what is possible at our Annual Conference. Of note is the high level of Sponsor satisfaction, who unanimously voted it amongst the best conference they had ever attended in their many collective years in the industry. I have no hesitation in recommending FAST Meetings to anyone who wants to adopt a more professional approach and get more out of their conferences and meetings"

Mark Lewin - Director - Avenue Capital Management
& Conference Committee Chairman

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